Case Study: Jams and Conserves

A collection of fruit conserves and jams wanted to refresh their stale social media, increase sales, and educate consumers about their products qualities and uses. At my agency, I created a new social media strategy that aimed to drive conversions and increase awareness through recipes, pairing guides, hosting tips, and product promotion. This strategy combined original video, imagery and graphics with a paid boosting plan across Meta platforms. Sadly, our partnership came to an end after the founder passed away and the company was acquired.