Case Study: Cookware

A French cookware brand came to our agency with the goal of increasing awareness, revitalizing their stagnant social media, and expanding their US audience. I put together a custom content strategy that heavily relies on product information and storytelling, increasing awareness and knowledge about the benefits of cooking with carbon steel. This strategy also played into the brand's French strategy, incorporating touches of European lifestyles and inspiration. Along with new videos, imagery, and graphics, we implemented a paid boosting strategy across Meta and TikTok platforms.